However, the whole time a user is on your site, Google and other search engine algorithms are reading this and beginning to understand that users are interested in what you have to offer. This means that your branding is being exposed to them for a longer amount of time and therefore will stay in their subconscious mind for a greater period. Because they are so attractive, and the propensity for people to watch them is very high, users stay on your website for longer. However, there is another fundamental reason as to why videos are so important on a website. A video also shows that you care, that you are passionate about what you do and that you want to be the answer to a consumers need. A video can portray a company message within seconds in a pleasant and interactive way. Videos are extremely effective in the sense that web users are far more likely to watch a video then they are to read a large amount of text. Why do we think this? Because consumers in the digital age do not want to wait for information. A popular saying in the Olive Media offices is “a website is not a website without a video”. Are you contemplating adding a video to your website? We recommend that you do.
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